#155 | The Food Magazine San Francisco Actually Missed is Back

Limited first run at Bi-Rite, Ferry Building, and our favorite neighborhood spots

Greetings, Melody here. It’s a big week for Edible San Francisco. We’re officially back on newsstands. And following in our founder Bruce Cole’s footsteps, I’m personally dropping these off over the next 48 hours. If you see someone walking into Bi-Rite with a suspicious amount of boxes, say hi.

After a year hiatus, Edible SF returns to print. First run available at select spots while they last. No fanfare—just ink on paper, beautiful stories about food/hospitality, and the weight of something tangible in your hands.

That time I got ghosted by Edible SF (then bought it).

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WHERE WE’RE GOING NEXT

💫 Juneteenth on the Waterfront (6/7): Twenty Black-owned food businesses take over the Embarcadero plaza for the day. This is year five of Foodwise throwing this celebration, and it's become the launch point for SF's month-long Juneteenth programming. Come hungry—everything's for sale from vendors who usually have to fight for this kind of foot traffic. The In The Black market brings craft vendors too. Free to wander, pay for what you eat.

7️⃣ 7 Adams’ lucky number lands on your plate (6/2): The husband-wife team behind this Sutter Street spot is leaning into their namesake number with a $127 tasting menu—call it numerological destiny. Expect NorCal precision: hiramasa with fuzzy green almonds, sea urchin chitarra, and lamb with Delta asparagus. They've hidden sevens throughout the restaurant like breadcrumbs, which is either charming or obsessive, depending on your tolerance for whimsy.

🥪Café Sebastian at the Pyramid: That Transamerica space is developing into something beautiful. There’s a double-whammy pairing with Madlab Kakigori’s dessert shop that’s reimagining what a café can be. We put them on the cover because someone had to document this moment before the city changes its mind again.

Actually, forget the suspense. Here it is:

Coming in July and August:

• A South Asian folk party taking over downtown

• A one-night pop-up where khao-soi meets pasta

• The return of Outsidelands

• Nine other gatherings that beat doomscrolling through Instagram

Full culture calendar in the magazine—hand-curated, actually useful, and zero QR codes.

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STORIES WE’RE TELLING

Why America’s Culinary Future Lives In San Francisco
And how our 7x7 grid outperforms LA and NYC

The Boozy Popsicle
How a cocktail club took over summer’s favorite treat

Design Eras on Speed Dial
Inside the color-coded Mission shop that sells nostalgia without being precious about it

Full stories in print, where they belong.

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FIND YOUR COPY

I'm hand-delivering to 13 spots over the next 48 hours. Follow the breadcrumbs:

Already dropped:

• Omnivore Books: Inside their tiny outdoor house

• CityDance: Sneak a peek at the front desk

• Bi-Rite: I’ll be making my rounds all day today

Coming by Tuesday:

• Ferry Building & Foodwise Markets: Inside main hall, and at the Foodwise info booths

• Gus’s Community Markets: They promised to save you one

• Gold Bar Whiskey: Find your treasure at this island’s distillery

• 1 Hotel: Lobby by Terrene restaurant—the only reading material that matches their plant wall (yes, we’re printed on FSC-certified paper)

Full list + updates as I make my rounds. Or subscribe if you prefer certainty over serendipity.

P.S. The first issue back is 40 pages. 40 pages of no pop-ups, no autoplay videos, no cookie consent forms. You're welcome.